(This article is based on an excerpt from the book by Aaron Ross and Jason Lemkin: From Impossible to Inevitable—Second Edition.) So you want to start an outbound prospecting
About Aaron Ross
Aaron is married with 9 children (mostly through adoption), loves motorcycles, and keeps a 25-hour workweek. He’s a keynote speaker and also the best-selling author of Predictable Revenue, called “The Sales Bible of Silicon Valley,” based on an outbound prospecting system that’s created more than $1 billion across Salesforce.com and other companies. He’s Co-CEO of PredictableRevenue.com.
Posts by Aaron Ross:
The following article is based on an interview with Mark Roberge. He is an Advisor to HubSpot and former Chief Revenue Officer of HubSpot’s Sales Division.