Sixty-three percent of salespeople consistently behave in ways that hinder their performance. They may be following the latest “Sell like me” fad book. Or they may be trying to mimic colleagues. But the study in this HBR article which looked at 800 salespeople’s behaviors and results show they are just guessing about how people buy […]
About David Hoffeld
David Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of the groundbreaking book, The Science of Selling. He created a revolutionary sales approach based on neuroscience and behavioral science that radically increases sales. David’s expertise in both selling and behavioral science equips him to understand what it takes to successfully sell in today’s hyper-competitive marketplace. Because of David’s sought after perspective, he has attracted clients ranging from small businesses to Fortune 500 companies.