(This article is based on an excerpt from the book by Aaron Ross and Jason Lemkin: From Impossible to Inevitable—Second Edition.) So you want to start an outbound prospecting
About Jason Lemkin
Jason is a serial tech entrepreneur and venture capitalist, who founded the world’s #1 resource for SaaS entrepreneurs: SaaStr.com and has invested in SaaS companies worth collectively in excess of $1.5 billion. Jason was CEO of EchoSign, and led it from $0 to $100 million+ in revenues and a sale to Adobe. He is married with two kids, runs every single damn day, and loves anything related to Hawaii.
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The following article is based on an interview with Mark Roberge. He is an Advisor to HubSpot and former Chief Revenue Officer of HubSpot’s Sales Division.