The following conversation was conducted between Dr. Philip Kotler and Dr. Karl Hellman (representing Sales Insights) in early April 2020. *** Sales Insights: Professor Kotler, you
About Karl Hellman
Dr. Hellman is an editor at Sales Insights. He is a consultant, speaker, and writer who combines fascinating real-life marketing stories with timeless principles of sales and marketing. Karl’s is well-published in the sales and marketing world. His most recent book, The Customer Learning Curve, was co-authored with Ardis Burst. Karl co-founded Consentric Marketing, founded Resultrek. He serves as the co-founder of both consulting firms.