Mark Blessington

About Mark Blessington

Mark is the editor of Sales Insights. He is a highly experienced sales and marketing consultant and has published four books and over 50 articles. Mark has served many of the world’s largest corporations, including Pfizer, GlaxoSmithKline, American Express, Allstate, Nationwide, GE, AT&T, Verizon, Nestlé, PepsiCo, and Kellog’s. Prior to co-founding Consentric Marketing, Mark had his own firm and was a consultant at Sibson Consulting. At Sibson, he was a board member and sales effectiveness practice leader for most of his 17 years there. Mark currently resides in Tucson, AZ.

Posts by Mark Blessington:

Social Selling

America’s Sea Change on Racism

Mark Blessington 0 Comments June 24, 2020

Ecosystem analytics are used to detect a rare, dramatic shift in public opinion regarding race. Click here.

Sales Strategy

Sales Strategy During COVID-19

Mark Blessington 0 Comments April 1, 2020

There are numerous possible responses by the sales function to the COVID-19 pandemic. Sales executives must formulate a functional strategy as their corporate counterparts do the same. The quick creation of a revised sales strategy not only helps the sales force respond to current realities, but it also lays the foundation for generating critical, frontline […]

Sales Compensation

Ten Worst Sales Quota Mistakes

Mark Blessington 0 Comments November 12, 2019

On the surface, quota setting seems easy: allocate the corporate sales target down through the ranks. In practice, quota setting is very complicated, which introduces many opportunities for error. In most cases, each quota setting blunder diminishes sales force performance. Here is my top ten list of quota setting mistakes—from bad to worst. #10. “Black […]

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Sales Compensation/ Sales Strategy

Digital Disruption and the Sales Strategy Imperative

Mark Blessington 0 Comments August 14, 2019

While Daniel Pink had many powerful insights and recommendations for the sales profession in his book To Sell is Human, in one key respect he was wrong. He asserted the sales profession was flourishing, but it is actually struggling. Digital technology is fundamentally disrupting the sales function. Sales Jobs are Stagnant A rigorous analysis […]