Ending the War Between Sales and Marketing — v2.0

In 2006, Philip Kotler, Neil Rackham, and Suj Krishnaswamy published the classic “Ending the War Between Sales and Marketing” in Harvard Business Review. Have things changed? Christian Sarkar caught up with Kotler and Rackham to get an update. How have things changed since the 2006 article? Is there still a war between sales and marketing? […]