The following conversation was conducted between Dr. Philip Kotler and Dr. Karl Hellman (representing Sales Insights) in early April 2020. *** Sales Insights: Professor Kotler, you
About Philip Kotler
Philip Kotler is the “father of modern marketing.” He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.” He is in the Thinkers50 Hall of Fame and is featured as a “guru” in the Economist. Phil is the author of "Confronting Capitalism: Real Solutions for a Troubled Economic System" (2015) and "Democracy in Decline: Rebuilding its Future" (2016).