In 2006, Philip Kotler, Neil Rackham, and Suj Krishnaswamy published the classic “Ending the War Between Sales and Marketing” in Harvard Business Review. Have things changed? Christian Sarkar caught up with Kotler and Rackham to get an update. How have things changed since the 2006 article? Is there still a war between sales and marketing? […]
How sales can better integrate and work with other departments across the organization.
Overview Three uncommon but highly successful hypergrowth strategies are: 1. Combine Inbound and Outbound Marketing Funnels. Why it’s uncommon: “Inbound is new/cool and outbound is old/uncool.” Today’s marketers often don’t realize how effective outbound marketing can be. 2. Build Revenue Teams, Not Siloed Sales and Marketing Teams. Why it’s uncommon: Marketing and sales teams have […]