Aggressive, Revenue-Only Sales Incentives: The Writing on the Wall
A growing number of high-profile legal cases make a painfully clear point: aggressive, revenue-only sales incentive plans can lead to unethical sales behavior, customer backlash, and punitive governmental fines and regulations. The most infamous cases involve Wells Fargo, GlaxoSmithKline, and Purdue Phama in the USA, Lloyds Bank in the UK, and Australia’s four largest banks. […]