America’s Sea Change on Racism
Ecosystem analytics are used to detect a rare, dramatic shift in public opinion regarding race. Click here.
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Social Selling
Social Selling without Listening is Bad Selling
One of my pet peeves is social selling without listening. It wastes the customer’s time and makes the seller look stupid. For example, if I accept a request to connect with someone on LinkedIn, that can be the start of something worthwhile for both parties. But if the new connection then advertises their demand generation […]
Social Selling 2.0—Arm Sales with Social Media Tech
Social media is having a profound impact on the sales profession. For decades, an important way to verify a salesperson’s claim to an extensive business network was to find out how many names, phone numbers and email addresses they had in their contacts lists. That’s old school now. To compete for the best jobs, salespeople […]