2 Comments

  1. Sandeep Dayal
    April 18, 2020 @ 4:35 am

    Professor Kohler misses another important segment. These are the people who stand against everything that the new segments believe. They deny climate change, are not into healthy eating and value personal liberty over common good. Recently, you could find them in the streets of Detroit protesting the Covid-19 closures. They’ll need different sell to strategies and a salespeople with very different attitudes, won’t they?. Forgetting them is a common mistake.

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  2. Mark Blessington
    April 18, 2020 @ 9:47 am

    Good point, Sandeep. Clearly some organizations, let alone politicians, market to Trump’s base. But there are massive internal inconsistencies in Trump’s base. For example, how can “personal liberty” champions who oppose coronavirus “stay at home” orders support Trump’s despotic claims of absolute power?

    While many researchers suspect deep anger connects Trump’s base, there is widespread confusion about how to segment “anger”. Some research is shedding light on this challenge. I highly recommend “Everybody Lies” by Seth Stephens-Davidowitz or this video: https://www.ted.com/talks/seth_stephens_davidowitz_the_secrets_in_our_google_searches?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

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