Sales’ Role in Strategy: Is It Changing?

In September of 2019, Sales Insights had the pleasure of interviewing Frank Cespedes. He is a Senior Lecturer at Harvard Business School and the author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. This book is widely credited with awakening the C-suite to the central role of sales in … Continue reading Sales’ Role in Strategy: Is It Changing?